Career History
I’m Sophie, a multidisciplinary designer based in Berlin, focused on building thoughtful brand systems, intuitive digital products, and cohesive user experiences.
My approach balances visual clarity with strategic intent — ensuring every product or brand I touch not only looks great, but performs with purpose.
With over eight years of hands-on experience across industries and teams, I help turn complex ideas into clear, effective design solutions.
Lead Product Designer
2021 — 2023
- Redesigned the company’s core web and mobile platforms, focusing on onboarding, dashboard usability, and personalized user flows to increase customer activation and retention.
- Led end-to-end product design from research to delivery, collaborating with product, engineering, and data teams across three time zones to ship features every quarter.
- Introduced scalable design systems in Figma, reducing design-developer friction by 60% and enabling faster release cycles.
Lead Product Designer
2021 — 2023
- Redesigned the company’s core web and mobile platforms, focusing on onboarding, dashboard usability, and personalized user flows to increase customer activation and retention.
- Led end-to-end product design from research to delivery, collaborating with product, engineering, and data teams across three time zones to ship features every quarter.
- Introduced scalable design systems in Figma, reducing design-developer friction by 60% and enabling faster release cycles.
Lead Product Designer
2021 — 2023
- Redesigned the company’s core web and mobile platforms, focusing on onboarding, dashboard usability, and personalized user flows to increase customer activation and retention.
- Led end-to-end product design from research to delivery, collaborating with product, engineering, and data teams across three time zones to ship features every quarter.
- Introduced scalable design systems in Figma, reducing design-developer friction by 60% and enabling faster release cycles.
Lead Product Designer
2021 — 2023
- Redesigned the company’s core web and mobile platforms, focusing on onboarding, dashboard usability, and personalized user flows to increase customer activation and retention.
- Led end-to-end product design from research to delivery, collaborating with product, engineering, and data teams across three time zones to ship features every quarter.
- Introduced scalable design systems in Figma, reducing design-developer friction by 60% and enabling faster release cycles.
Lead Product Designer
2021 — 2023
- Redesigned the company’s core web and mobile platforms, focusing on onboarding, dashboard usability, and personalized user flows to increase customer activation and retention.
- Led end-to-end product design from research to delivery, collaborating with product, engineering, and data teams across three time zones to ship features every quarter.
- Introduced scalable design systems in Figma, reducing design-developer friction by 60% and enabling faster release cycles.